Franchising provides a great opportunity for you to own a business.
It can enable a route to success, growing from one franchise to hundreds of franchises. But, like any business, there are risks. Franchising is unique in that certain franchise systems help reduce this risk, while others can increase this risk based on false securities offered under the franchising umbrella.
Franchising does not make a bad business model a good investment.
There are multiple types of franchises – such as restaurants, retail and a variety of service- based opportunities. There are also a variety of maturity levels.
However, despite the vast opportunities, investing in a franchise is the same as any business investment. It involves risk. The most effective way to maximize the opportunity for success and minimize the risk of failure is through more data research and analytics. This is the kind of information that can lead you to better decision making.
To obtain a deeper view into this aspect of franchising, we analyzed a database of 2,154 franchise systems and their Item 20 data from 2012 to 2016 FDDs. In our most recent Facts & Figures report: Diamonds in the Rough: Emerging Franchise Systems Have Potential for Growth, there are 974 systems with less than 25 outlets. This represents 45% of all franchises in our database.
With almost 1,000 franchise opportunities with less than 25 outlets, there are several investment opportunities in which you may never have heard. Investing into an emerging franchise could be a better option than investing into an established franchise brand. Here are three reasons why an emerging franchise investment might be right for you:
1. Better Communication with CEO
If you’re more entrepreneurial, an emerging franchise allows you more freedom to engage with senior executives. The number of employees at an emerging franchise is smaller than a larger established franchise. Typically, the CEO or President is a founder and continues to be engaged in the day to day operations of the franchise. This gives you the opportunity to speak freely with them and you can share ideas or concerns as they arise.
2. More Growth Opportunities
Start-up and emerging franchise opportunities are seeking entrepreneurial investors who will help them expand. The ability to negotiate a larger territory and a development agreement gives you the chance to grow your franchised business in a way that suits your needs.
3. Similar Risk to Larger Franchises
Franchisee Turnover Rate (FTR) is the number of outlets that close or are transferred every year as a percentage of all franchisee outlets. According to our research, the average FTR of an emerging franchise between 5 and 50 outlets is 8.9%. The average FTR for a franchise between 51 to 1,000 outlets is 9.8%. This means that there is an inherent risk within franchising, but an emerging franchise may not have any more risk than a franchise with 500 or 1,000 outlets.
None of these factors replaces the need to research a specific franchise system in depth.
Investing into a franchise is about making money. This is priority number one for any investor. If a franchise opportunity does not meet your financial return expectations, be a consumer, not an investor.
Written by Jeff Lefler