MasterFranchising.com: Get Wealthy with the Master Franchising Advantage.
Master Franchise

  1. Marketing Overview
  2. Small Business Marketing Basics
  3. Yearly Marketing Plan & Calendar 
  4. Computer Data Base Marketing Programs:
    1. Data Base Marketing
    2. Marketing Focus
    3. Data Base Marketing Elements
  5. Grass Roots Marketing Programs:
    1. Grass Roots Marketing
    2. Grass Roots Marketing Elements:
  6. Measuring the Effectiveness of Marketing
    1. On-going Budget
  7. Data Base Marketing Examples
    1. Customer Satisfaction Surveys
    2. Note on Refunds
    3. Alternatives to refunds
    4. New Home Business & New Business Clients
    5. Seasonal Promotions
    6. Customer Recovery
    7. Customer Newsletters
  8. Grass Roots Marketing Examples 
    1. VIP Card Program
    2. Account Building Programs
    3. Service Plans Program
    4. Customer Referral Program
    5. Door-Hanging Program
    6. Magnet Program
    7. Reorder Stickers
    8. Hardware Financing Program
    9. Newspaper Coupon Program
    10. Grand Opening Programs
    11. Yellow Page Program
    12. Gift Card Program
    13. Events
  9. Job Fairs
    1. Field Marketing Specialist
  10. Budget Worksheet
  11. Field Marketing Specialist / Sales Representative Duties
    1. Responsibilities
    2. Assignments
    3. Position Requirements
    4. Implementation Steps
    5. FMS Role
    6. FMS Tips
    7. Preparation for field visits
    8. The Pitch
    9. Following up
  12. Nine Reasons Why Sales People Fail
  13. Business-to-Business Sales Tips
  14. Role playing for Success:
    1. Role Playing Tips
    2. Role Playing Feedback
    3. Follow the Procedures


Take the time to educate yourself PRIOR to spending your life's saving on any business venture. Spending a few dollars acquiring knowledge and evaluating an opportunity could save you years of aggravation. We have assembled here a number of our favorite business franchising books and guides to help you "Get Started".
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